Your voice and vote are needed as we are in the final push toward the CMU Checkoff. This vote is our one chance to change the trajectory of our industry and take back the markets and customers we’ve lost.
Read the full text of The Concrete Masonry Products Research, Marketing & Promotion Act which established the path for the CMU Checkoff. It was approved by Congress in 2018, with the endorsement of a number of congressional leaders.
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.