Workforce Recruitment

Ensure every region has trained labor to meet increased demand for concrete block units through local partnerships with MCAA and IMI.

NATIONAL EFFORTS

Expand the role of the National Masonry Instructors Association; recruitment and promotion resources; training resources

REGIONAL EFFORTS

Assume leadership for training strategies; high school apprentice programs

Ensure You Stay Updated on the checkoff vote!

Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

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