A strategic mix designed to bring block back on top.

Here is a snapshot of what an annual budget for the CMU Checkoff could look like.

How could programs like these benefit your company?

Ensure You Stay Updated on the checkoff vote!

Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

Promoting CMU

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