Not less than 50 percent of the assessments (less administration expenses) paid by a manufacturer shall be used to support research, education, and promotion programs and projects in support of the Geographic Region of the manufacturer.
Whereas, the Board recognizes that different regions of the U.S. have different market drivers and different priority needs for promotion funding;
Whereas, the Board recognizes that efficiencies and improved effectiveness can be achieved through national or multi-region development of messaging, design resources, education resources, collective strategies, research, and more;
Whereas, the Board recognizes that individual manufacturers and other individual industry partner representatives will feel more empowered and connected through an increased voice in allocation of funds to their benefit;
Whereas, the Board recognizes that the Order provides it the authority to allocate more than 50% of available program funds to regional program direction;
Whereas, the Board recognizes that Regions have the ability to direct its available program funds to support programs of national or multi-region benefit;
Now, therefore, be it resolved that the Board pledges to increase the threshold to 75% for available program resources to be directed to research, education, and promotion programs projects in support of the Geographic Region of the manufacturer for the first five years of program operations following the date that the Order becomes effective.
Now, therefore, be it further resolved that the Board will conduct a study within the first five years following the date that the Order becomes effective to assess whether to increase or decrease the 75% allocation to regions.