The CMU Checkoff Campaign is continuing to reach out to the industry to identify the top priority checkoff programs that could be most impactful for each of the five geographic checkoff regions.
The CMU Checkoff can fund education, research and promotion programs but one size won’t fit all. At least half the funds will be spent at the direction of each region, with the balance focused on programs that may benefit more than one area and leverage the checkoff resources. While different needs have been identified for different regions, there has also been considerable common threads across all regions, including:
o Increased instruction through masonry-focused curriculum programs
o Improved masonry research investments