Since the Softwood Lumber Board began funding checkoff programs in 2012, the industry has experienced 6.3 bbf of new demand and an incremental $2.4 billion of revenue.
Efforts funded by the checkoff include Wood Works, an effort designed to expand softwood lumber in commercial and multi-family construction. The campaign targets architects, developers, engineers, and commercial and residential contractors, building interest and intent to specify wood.
The checkoff also funds Think Wood, a campaign that provides commercial, multifamily and single-family home design and build resources to architects, developers, and contractors.
Research is another priority for the Softwood Lumber Checkoff, designed to drive innovation and increase the use of softwood. One of the current research priorities focuses on diversification into new markets, including mid-rise and tall buildings, and positioning softwood as the superior building product.
Year over year, the softwood lumber industry is real-time proof of the effectiveness and power that comes when producers work together to advance their industry and product.