February 2, 2021

Last week James Cain, president of the Southeast Concrete Masonry Association, and I gave an update on where we are in our commitment to establish a CMU Checkoff, as well as several of the priority program areas for funding.

You can watch a video of the presentation below or take a look at our slides here. In both, you will see exactly why so many of us are so excited about the potential of a CMU Checkoff. And the potential for our industry to be block-strong in the coming years, fueled by our CMU Checkoff.

You all, I want to underscore something James shared with us in his comments. Every checkoff had its detractors when things were getting started. Every checkoff evolved and improved once established. And every checkoff is led by those who fund it. Let’s not forget that – the only people who will be making decisions about our checkoff dollars are ourselves. The checkoff board will be composed entirely of block producers and no one else. And I trust my fellow producers to make the right decisions about where our checkoffs go and how they work for us because I know we have the very best of the best in our industry.

It’s time to get excited about a new tomorrow with our CMU Checkoff. And get ready to register and vote when letters from DOC hit our mailboxes in the near future.

As always, if you have questions or ideas of things you want to see happen with our CMU Checkoff, hit reply to this email or give me or any of our ambassadors a call.

Best,
Major Ogilvie
CMU Checkoff Chair

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Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

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