I hope the New Year is off to a good start. It may come as no surprise to most of you that I am looking forward to 2021 as being the year we take back control of what the future of masonry looks like.
It’s going to be a great 2021 with the first-ever national CMU Checkoff. We’ll see a return on investment for the thousands of hours invested by block producers around the country, hundreds of Hill visits by so many of you to pass the legislation and the uncountable great ideas for checkoff programs that will bring back lost market share and then some.
The year 2020 has been like none other, but I have to tell you, I think next year will be too. Because I believe that this time next year, we will have the first few months of the CMU Checkoff under our belts and we will already be funding programs that will return a positive impact to each and every one of us. And, if you haven’t had time yet to take a look at the great work James Cain has done on programs please do so.
Ten years ago, when we began this effort to establish the CMU Checkoff, I made one promise to myself above all: that we will operate with complete transparency. If we can’t be cards up with each other when it comes to taking control of our future, I don’t know what the point is. With that in mind, after reading this update, if you feel this would be relevant to the producers in your region, feel free to pass it along.
It is an exciting time to be in our industry. We are in the final stretch of establishing the CMU Checkoff – a program created for producers, by producers, that will let us work together to win back market share, create new demand and position concrete block as the superior building product it is.