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CMU Checkoff Kickoff Set for Feb. 14th in Orlando, FL

[Orlando, FL – February 12, 2019] An afternoon of sessions to address goals of the CMU Checkoff Program is set for Thursday, February 14th at the Hilton Orlando Lake Buena Vista in Orlando, Florida. The special event is designed to let producers hear firsthand how the program would operate and how they can support success in an upcoming industry referendum.

Orlando Hilton

Now that this grassroots lobbying effort has come to fruition after years of industry rallying, what does it mean for the industry and concrete block manufacturers? The key take-away is that a well-funded, properly planned, and carefully monitored program can create product awareness, business opportunities, and product sales for all producers.

“There is more work and collaboration ahead of us, but I don’t see us backing down from that challenge either. I hope that manufacturers, suppliers, contractors and industry partners will join us for this event as we march down the field to our next goal line.”

William Watson

The industry witnessed President Trump sign the Concrete Masonry Products Research, Education and Promotion Act into law back on October 5, 2018. The Act authorizes a commodity checkoff program that could generate the funding necessary for our industry to successfully implement, develop and manage programs needed to grow market share in today’s competitive construction environment.

Speaker William Watson (right) will lead a Commodity Checkoff Round Table. The General Session will be followed by Regional Breakout Sessions for Regions I through V. Watson is organizer of the Commodity Roundtable, an informal group of agriculture promotion group CEOs and Executive Directors who come together to solve issues facing their respective research and promotion boards. He has been with the Commodity Roundtable since its inception, in 2003.

Session Schedule

Time Region Room
1:30 pm — 5:00 pm CMU Checkoff Town Hall (Open to all industry representatives) Grand Ballroom 4
5:30 pm — 6:30 pm Industry Reception Pool Deck/Grand Ballroom Foyer