Informational Session

Recorded: January 6, 2022

Major Olgilvie | Mike Thompson, DOC | Ladonna Lee

Ensure You Stay Updated on the checkoff vote!

Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

Promoting CMU

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