The CMU Checkoff:

Our time to win back and build new markets.

For ten years leaders in our industry have been working to create the CMU Checkoff, a national program created for producers by producers. The sole objective for the national checkoff is to increase demand for block masonry.

For too long we have been a fragmented industry, while our competitors have worked together to chip away at markets and customers previously dominated by block producers. But no more.

Our CMU Checkoff will let us work together to win back lost market share, build new demand, research new product and installation technologies and make masonry the preferred building material.

We can’t afford to wait any longer to win together.

Testimonials

  • Timothy Bott

    ALLAN BLOCK, BLOOMINGTON, MN

    "The CMU Checkoff is a realistic approach to provide the funds required to educate the market on the advantages of designing and building with masonry."

  • Bob Sullivan

    TECHNICAL SERVICES AT CFIFOAM, INC.

    "This program is a "Win! Win!" for consumers and concrete masonry industry members alike."

  • J Bruce Blair

    PRESIDENT AND CEO, CONSUMERS CONCRETE, KALAMAZOO, MI

    "I think the checkoff program will be great for the industry, helping to restore the market share that we have forfeited to competing construction materials."

  • Sean M. Fitch

    CONSTRUCTION ROBOTICS, LAGRANGEVILLE, NY

    "The only reason unit masonry has lost market share is due to creative marketing, lobbying, and inaccurate cost comparisons."

  • Rodney Ebeling

    FEATHERLITE BUILDING PRODUCTS, ROUND ROCK, TX

    "I support the Concrete Masonry Checkoff program due to the unique opportunity it provides for our industry to speak with one voice, emphasizing the multitude of advantages our products provide."

  • Jeannine Swisher

    SWISHER CONCRETE PRODUCTS, INC. CLEARFIELD PA

    "This checkoff program seems to be the most economical and fast tracked way to get our products researched, advocated for and brought in front of the people who may not be choosing masonry or may not know the benefits of choosing masonry."

  • Walter Wulf

    MONARCH CEMENT COMPANY

    "The CMU Checkoff is a great way to fund the dissemination of information to educate professionals."

  • Gary Hensley

    ADAMS PRODUCTS A SUBSIDIARY OF OLDCASTLE APG, A CRH COMPANY

    "We have worked hard to get the masonry checkoff this far and looking forward to being armed with our own program."

  • Paul Cantarella Jr

    CANTARELLA & SON INC., PITTSFIELD,MA

    "We need to work together to make Masonry great again! Stronger together!!"

  • Charles Newsome

    JOHNSON CONCRETE

    "We all want to see our industry grow and flourish. I’m a big believer that if you can make the tide go up, it carries everybody with it."

  • Tom Finch

    RCP BLOCK & BRICK, INC., LEMON GROVE,CA

    "Contrary to our competitions' message, masonry construction is competitively priced and honestly the best value available."

  • Dana Morse

    PRESIDENT, JANDRIS BLOCK, GARDNER, MA

    “To me, it’s necessary. Our industry has not always done a good enough job banding together and raising money for promotion and we are very much behind competitive products.”

VIRTUAL REGIONAL MEETINGS

Online sessions provide opportunity to have open, transparent discussion

Why a CMU Checkoff?

The CMU Checkoff – a program created for producers, by producers

Why Checkoffs Work:

How softwood lumber producers gained an additional $2.4 billion in revenue

Checkoff myth-busting

Myth busting and straight facts about the CMU Checkoff

CMU Checkoff FAQs

ANSWERS TO THE MOST FREQUENTLY ASKED QUESTIONS ABOUT OUR PROPOSED PROGRAM CAN BE FOUND HERE

Why I Support the CMU Checkoff

SUPPORT FROM PRODUCERS, SUPPLIERS AND INDUSTRY PARTNERS CONTINUES TO COME IN FROM ACROSS THE COUNTRY

Imagine the possibilities if we can bring the resilience of concrete masonry to the world.

Safe,
Resilient Communities

Concrete masonry can reduce the devastation of disasters and help communities, businesses and people recover more quickly.

Empowered & Efficient Design

Imagine the possibilities with a checkoff funding training and education and developing new tools and resources.

Growth and Profitability

A checkoff will fund research of new technologies that will benefit all of concrete masonry.

The benefits of concrete masonry construction are unparalleled.

But in a world where not just technology can shift seemingly overnight, the same is true for consumer perceptions and attitudes. And in turn, market share can and has declined for our products.

This ever-changing landscape creates the need for ongoing research and promotion of concrete masonry that no one company has the time or resources to invest in. That's where an industry-funded checkoff comes in.

Become a champion.

Lend your support and influence as we work towards our goal.