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Imagine a world that recognizes the universal benefits of concrete masonry.

It's possible with our checkoff.
A checkoff is an industry-supported program of research, promotion and education built to have industry-wide participation and funding to advance the industry and create preference for a product.

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We envision a future where demand for our products meets or even exceeds capacity.

allowing for more profitability, expansion and innovation.

Find out how a successful and impactful checkoff will support and benefit the entire concrete masonry industry.

View Our Vision
We envision a future where concrete masonry is readily specified.

and designers are given support and advanced tools to take advantage of our products.

A checkoff will help architects, engineers, and builders achieve desirable aesthetics and structural integrity with concrete masonry.

View our Vision

The benefits of concrete masonry construction are unparalleled.

But in a world where not just technology can shift seemingly overnight, the same is true for consumer perceptions and attitudes. And in turn, market share can and has declined for our products.

This ever-changing landscape creates the need for ongoing research and promotion of concrete masonry that no one company has the time or resources to invest in. That's where an industry-funded checkoff comes in.

Imagine the possibilities if we can bring
the resilience of concrete masonry to the world.

Safe, Resilient Communities

Concrete masonry can reduce the devastation of disasters and help communities, businesses and people recover more quickly. With our checkoff, we can drive awareness of the resilience of concrete masonry.

Empowered & Efficient Design

Imagine the possibilities with a checkoff that is funding training and education of designers who also have the tools and resources to design effectively and efficiently.

Growth and Profitability

A checkoff will allow us to fund research of new technologies that will benefit all of concrete masonry. And expand and evolve the demand for concrete masonry products and systems.