The CMU Checkoff:

Our time to win back and build new markets.

For ten years leaders in our industry have been working to create the CMU Checkoff, a national program created for producers by producers. The sole objective for the national checkoff is to increase demand for block masonry.

For too long we have been a fragmented industry, while our competitors have worked together to chip away at markets and customers previously dominated by block producers. But no more.

Our CMU Checkoff will let us work together to win back lost market share, build new demand, research new product and installation technologies and make masonry the preferred building material.

We can’t afford to wait any longer to win together.

Testimonials

Timothy Bott

ALLAN BLOCK, BLOOMINGTON, MN
"The CMU Checkoff is a realistic approach to provide the funds required to educate the market on the advantages of designing and building with masonry."
Bob Sullivan

TECHNICAL SERVICES AT CFIFOAM, INC.
"This program is a "Win! Win!" for consumers and concrete masonry industry members alike."
J Bruce Blair

PRESIDENT AND CEO, CONSUMERS CONCRETE, KALAMAZOO, MI
"I think the checkoff program will be great for the industry, helping to restore the market share that we have forfeited to competing construction materials."
Sean M. Fitch

CONSTRUCTION ROBOTICS, LAGRANGEVILLE, NY
"The only reason unit masonry has lost market share is due to creative marketing, lobbying, and inaccurate cost comparisons."
Rodney Ebeling

FEATHERLITE BUILDING PRODUCTS, ROUND ROCK, TX
"I support the Concrete Masonry Checkoff program due to the unique opportunity it provides for our industry to speak with one voice, emphasizing the multitude of advantages our products provide."
Jeannine Swisher

SWISHER CONCRETE PRODUCTS, INC. CLEARFIELD PA
"This checkoff program seems to be the most economical and fast tracked way to get our products researched, advocated for and brought in front of the people who may not be choosing masonry or may not know the benefits of choosing masonry."
Walter Wulf

MONARCH CEMENT COMPANY
"The CMU Checkoff is a great way to fund the dissemination of information to educate professionals."
Gary Hensley

ADAMS PRODUCTS A SUBSIDIARY OF OLDCASTLE APG, A CRH COMPANY
"We have worked hard to get the masonry checkoff this far and looking forward to being armed with our own program."
Paul Cantarella Jr

CANTARELLA & SON INC., PITTSFIELD,MA
"We need to work together to make Masonry great again! Stronger together!!"
Charles Newsome

JOHNSON CONCRETE
"We all want to see our industry grow and flourish. I’m a big believer that if you can make the tide go up, it carries everybody with it."
Tom Finch

RCP BLOCK & BRICK, INC., LEMON GROVE,CA
"Contrary to our competitions' message, masonry construction is competitively priced and honestly the best value available."
Dana Morse

PRESIDENT, JANDRIS BLOCK, GARDNER, MA
“To me, it’s necessary. Our industry has not always done a good enough job banding together and raising money for promotion and we are very much behind competitive products.”

VIRTUAL REGIONAL MEETINGS

Online sessions provide opportunity to have open, transparent discussion

Why a CMU Checkoff?

The CMU Checkoff – a program created for producers, by producers

Why Checkoffs Work:

How softwood lumber producers gained an additional $2.4 billion in revenue

Checkoff myth-busting

Myth busting and straight facts about the CMU Checkoff

CMU Checkoff FAQs

ANSWERS TO THE MOST FREQUENTLY ASKED QUESTIONS ABOUT OUR PROPOSED PROGRAM CAN BE FOUND HERE

Why I Support the CMU Checkoff

SUPPORT FROM PRODUCERS, SUPPLIERS AND INDUSTRY PARTNERS CONTINUES TO COME IN FROM ACROSS THE COUNTRY

Imagine the possibilities if we can bring the resilience of concrete masonry to the world.

Safe,
Resilient Communities

Concrete masonry can reduce the devastation of disasters and help communities, businesses and people recover more quickly.

Empowered & Efficient Design

Imagine the possibilities with a checkoff funding training and education and developing new tools and resources.

Growth and Profitability

A checkoff will fund research of new technologies that will benefit all of concrete masonry.

InSight Online Magazine

Read Latest Edition of InSight

The benefits of concrete masonry construction are unparalleled.

But in a world where not just technology can shift seemingly overnight, the same is true for consumer perceptions and attitudes. And in turn, market share can and has declined for our products.

This ever-changing landscape creates the need for ongoing research and promotion of concrete masonry that no one company has the time or resources to invest in. That's where an industry-funded checkoff comes in.

Become a champion.

Lend your support and influence as we work towards our goal.

what you can do right now

For more information or questions contact This email address is being protected from spambots. You need JavaScript enabled to view it..

The CMU Checkoff:

Our time to win back and build new markets.

We can’t afford to wait any longer to win together.

Testimonials

Timothy Bott

"The CMU Checkoff is a realistic approach to provide the funds required to educate the market on the advantages of designing and building with masonry."

Bob Sullivan

"This program is a "Win! Win!" for consumers and concrete masonry industry members alike."

J Bruce Blair

"I think the checkoff program will be great for the industry, helping to restore the market share that we have forfeited to competing construction materials."

Sean M. Fitch

"The only reason unit masonry has lost market share is due to creative marketing, lobbying, and inaccurate cost comparisons."

Rodney Ebeling

"I support the Concrete Masonry Checkoff program due to the unique opportunity it provides for our industry to speak with one voice, emphasizing the multitude of advantages our products provide."

Jeannine Swisher

"This checkoff program seems to be the most economical and fast tracked way to get our products researched, advocated for and brought in front of the people who may not be choosing masonry or may not know the benefits of choosing masonry."

Walter Wulf

"The CMU Checkoff is a great way to fund the dissemination of information to educate professionals."

Gary Hensley

"We have worked hard to get the masonry checkoff this far and looking forward to being armed with our own program."

Paul Cantarella Jr

"We need to work together to make Masonry great again! Stronger together!!"

Charles Newsome

"We all want to see our industry grow and flourish. I’m a big believer that if you can make the tide go up, it carries everybody with it."

Tom Finch

"Contrary to our competitions' message, masonry construction is competitively priced and honestly the best value available."

Dana Morse

“To me, it’s necessary. Our industry has not always done a good enough job banding together and raising money for promotion and we are very much behind competitive products.”