The checkoff can fund programs that fall within the broad categories of research, education, and promotion. Program funds will be used to build awareness and demand for concrete masonry. That can include research and documentation of masonry system performance and overall industry promotion and education. This also includes ensuring that engineers, architects and other designers and specifiers understand why and how best to integrate concrete masonry into the most effective structures. And while the checkoff can be used to educate regulators, legislators and inspectors on concrete masonry, funds cannot be used to lobby or advocate for legislation or regulations.