Challenges & Opportunities

A Concrete Masonry Check-off program is needed to enable the industry to regain market share. Traditionally, members of the industry have looked at competition as the block producer down the street or in the next town.

Sustained, long-term promotion efforts are needed to ensure viability and market relevance of industry products. The market demands for concrete masonry markets are continuing to evolve. Industry investment is needed to ensure that concrete masonry evolves to keep pace. The industry needs to ensure that developing regulations and specifications are appropriate and are able to take advantage of concrete masonry’s attributes. The industry is facing many trends that are creating challenges and opportunities: environmental and sustainable demands and requirements are accelerating; life-cycle cost, life-cycle inventories, and life-cycle assessment characteristics of building materials are being scrutinized; seismic design requirements are changing; building energy efficiencies are being demanded; and recycled materials are being evaluated.
A Concrete Masonry Check-off program will support the growth of the industry by educating designers, contractors, and installers as well as regulators, students, and owners about how to best take advantage of what concrete masonry has to offer. It will provide for significant and sustained research and development for existing and evolving concrete masonry products and systems, and it will enable the industry to better promote the product's benefits. The check-off program will leverage the combined strength of the entire concrete masonry industry while supplying the necessary funding to support industry initiatives and coordinate promotion at the local, state, regional and national levels.
(C) 2018, The Concrete Masonry Check-off Program Leadership Team