There are three primary elements to the Concrete Masonry Check-off program's mission: research, education and promotion. The program will not conduct lobbying or other direct advocacy efforts which is the responsibility of the industry trade associations.

Research Mission:

The CMU Check-off program will conduct research that documents the performance of concrete masonry and helps achieve objectives such as:

  • Demonstration of life-cycle benefits of durable construction.
  • Development of tenure-track engineering faculty through sponsored masonry research to ensure decades of associated student education and industry support.
  • Documentation of the contributions of thermal mass to energy efficiencies of buildings and investigate alternative methods to increase insulation in wall cross-sections.
  • Investigation into the performance of alternative masonry materials: impact on masonry performance, lightweight grout, high-strength materials.
  • Development of baseline metrics on user awareness, market penetration, sales as well as member return on investment on the check-off program.
  • Development of market intelligence: market share/penetration, products produced, baseline metrics, growth opportunities, etc.
  • Innovations in manufacturing technology: evaluation of alternative/recycled materials, renewable energy sources, and sustainable manufacturing processes.

Education Mission:

The CMU Check-off program will use education as a means to increase the use of concrete masonry for structural and veneer applications in commercial, residential, multi-family, and institutional markets. Possible programs may include:

  • Development of codes, standards, design guidelines and specifications that emphasize concrete masonry's benefits.
  • Education on the role of concrete masonry in the development of sustainable masonry communities to community developers and planners.
  • Creation of programs that target design professionals to increase specification and design with concrete masonry to achieve energy efficient and compliant structures.
  • Training and development of a stable masonry contractor workforce for contractors and installers.
  • Education of national accounts, community developers and planners on concrete masonry's value, sustainability, and cost savings.
  • Education of teachers, professors, students, researchers on ways to incorporate concrete masonry into structures.

Promotion Mission:

The CMU Check-off program will promote the values of concrete masonry construction including the product's:

  • Durability, sustainability and life-cycle advantages.
  • Ability to achieve energy-efficient structures.
  • Contributions to security for building occupants during and functional resilience following catastrophic events: fire, earthquakes, floods, hurricanes, etc.
  • Versatility of design options using concrete masonry.
A Concrete Masonry Check-off program will support the growth of the industry by educating designers, contractors, and installers as well as regulators, students, and owners about how to best take advantage of what concrete masonry has to offer. It will provide for significant and sustained research and development for existing and evolving concrete masonry products and systems, and it will enable the industry to better promote the product's benefits. The check-off program will leverage the combined strength of the entire concrete masonry industry while supplying the necessary funding to support industry initiatives and coordinate promotion at the local, state, regional and national levels.
(C) 2018, The Concrete Masonry Check-off Program Leadership Team