Check-off programs have been formally in existence in the U.S. for decades with about 20 check-off programs in operation currently. Some of the most recognized campaigns from such check-off programs include “Got Milk?”, “Cotton, the Fabric of our Lives”, “The Incredible, Edible Egg,” and “Beef, It’s What’s for Dinner.” Most of the existing programs are related to either farm or energy programs. There are currently no check-off programs in operation for construction-related materials, though a North American softwood lumber check-off program is in the development process. Each of the existing programs have numerous success stories related to increasing consumer awareness about the benefits of their products, or creating new markets for the use of their products that increase both sales and demand to the benefit of the producers within the industry.
A Concrete Masonry Check-off program will support the growth of the industry by educating designers, contractors, and installers as well as regulators, students, and owners about how to best take advantage of what concrete masonry has to offer. It will provide for significant and sustained research and development for existing and evolving concrete masonry products and systems, and it will enable the industry to better promote the product's benefits. The check-off program will leverage the combined strength of the entire concrete masonry industry while supplying the necessary funding to support industry initiatives and coordinate promotion at the local, state, regional and national levels.
(C) 2018, The Concrete Masonry Check-off Program Leadership Team