We drive demand. You deliver results.

The checkoff initiative was created by a group of producers who were frustrated with the loss of market share year over year. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund the kind of multi-year, well-funded programs that would change the outdated perceptions of CMU and start building back lost markets.

These producers first looked at the industry that was taking so much of our market share away – softwood lumber. In 2010, softwood lumber producers passed a mandatory national checkoff after years of anemic demand. It’s worth noting – there was a small group of producers at the time who were actively campaigning against the checkoff. Fast forward to today and the industry has seen triple-digit growth in demand and recently overwhelmingly approved the continuation of their checkoff.

With a CMU Checkoff, our industry can accomplish even more than what our competitors have done. We can win back market share while creating new markets and demand. We can create industry advocates and partner with universities to influence the next generation of designers, architects and engineers. We can launch a national promotional effort to influence consumers to contractors, architects to regulators. These programs accelerate our industry forward in a way that could never be accomplished without a national checkoff.

Ensure You Stay Updated on the checkoff vote!

Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

© Concrete Masonry Checkoff Initiative