The best investment you can make only costs a penny a block.

If approved, the CMU Checkoff will be a penny assessment on every block unit at the first point of sale. Checkoff dollars will be invested at the state/regional and national level, with at least half of the investments going right back into the region where they were collected. Investment decisions will be made by a board of volunteer producers nominated by other producers.

It’s important to note that the only products included in the checkoff are concrete masonry units. Checkoff producer leaders strategically included the ability for future expansion, but it would require a petition from producers, another Order submitted to the Department of Commerce for industry comment.

Similarly, checkoff leaders included the ability increase the assessment up to five cents but only if a super majority of the board, made up entirely of producers from every region and representing all sizes of companies, approve and vote on the increase.

With a CMU Checkoff, we will have an estimated $10 million a year to invest in game-changing programs that will put block back on top. That adds up to at least $100 million invested in growing demand and preference for CMU over the next decade.

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A Checkoff is an industry-wide, coordinated and continuous program of research, promotion, and education to support specific generic products. Checkoff programs allow commodity producers to raise funds through self-imposed mandatory assessments.

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Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

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