It’s important to note that the only products included in the checkoff are concrete masonry units. Checkoff producer leaders strategically included the ability for future expansion, but it would require a petition from producers, another Order submitted to the Department of Commerce for industry comment.
Similarly, checkoff leaders included the ability increase the assessment up to five cents but only if a super majority of the board, made up entirely of producers from every region and representing all sizes of companies, approve and vote on the increase.
With a CMU Checkoff, we will have an estimated $10 million a year to invest in game-changing programs that will put block back on top. That adds up to at least $100 million invested in growing demand and preference for CMU over the next decade.
A Checkoff is an industry-wide, coordinated and continuous program of research, promotion, and education to support specific generic products. Checkoff programs allow commodity producers to raise funds through self-imposed mandatory assessments.