What is the CMU Checkoff?

If approved, the CMU Checkoff will be a penny assessment on every block unit at the first point of sale. Checkoff dollars will be invested at the state/regional and national level, with at least half of the investments going right back into the region where they were collected.
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Why a Checkoff?

The checkoff initiative was created by a group of producers who were frustrated with the loss of market share year over year.
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Checkoff Leadership

Learn more about the draft Order that establishes the framework for the CMU Checkoff.
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DOC Partnership

While the CMU Checkoff will be funded by producers and run by producers, there is a specific role for the Department of Commerce (DOC).
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Value of Checkoffs

Checkoffs regularly conduct return-on-investment (ROI) economic impact studies. In most cases, the study is conducted by an independent, third-party economist who analyzes all supply-and-demand enhancing programs.
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Recapturing Cooperative Spirit

During our industry's long history, there are numerous examples of how collaboration among block producers has lead to success.
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Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

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