Understanding the RACs

In this session, you’ll find out how the framework of the checkoff Regional Advisory Committees (RACs) will work, how funding will be allocated between regions and national, and ways to get involved. 

We're Moving Ahead!
Stay Updated on the checkoff's progress!

Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

Promoting CMU

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