Session 1: The Impact of Checkoffs

In this informational webinar you’ll hear from leaders who have experienced the transformative impact of checkoffs firsthand. Our speakers include: Jared Hagert, a farmer from North Dakota and past chairman of the United Soybean Board and William Watson, executive director of the Commodity Checkoff CEO Roundtable and a past executive of several federal checkoffs

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Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

Promoting CMU


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