CMU Checkoff Check-In: Recap of Session 3

Update for the Week of July 4, 2022
I would first like to thank those of you that reached out to me following the Learning Session on Thursday, June 30th. I appreciate your compliments and encouragement. In that session, we reviewed six priority areas, identified by the industry, for possible checkoff programs and projects: marketing, codes and standards, education and research, workforce development, educating design professionals and design assistance. We looked at examples of both national and regional programs for each area and the process by which proposed programs will be considered and evaluated.

While we wait for Board appointments to be announced, the Checkoff Transition Advisory Committee, our professional team and I continue to develop an array of bylaws, policies, tools and templates for consideration and adoption by the Board. Once the Board is announced, we should be able to move quickly to establish the Regional Advisory Committees and solicit both regional and national program applications.

To that end, I am hopeful that we will be able to get a form out to you shortly to indicate interest in serving on one of the Regional Advisory Committees. Participation in the RACs will be open to both block manufacturers and mason contractors as voting members and to other industry participants and members of academia as non-voting members. The RACs will serve a critical role in soliciting, evaluating and recommending regional marketing, education and research programs and projects that can be leveraged with programs funded nationally. We need the best minds and talents of the industry to participate at the RAC level. By soliciting nominations in advance of the first Board meeting, I am hopeful that we can get the RACs up and running as quickly as possible once the Board has been identified and met.

It has been my experience that effective industry promotion requires three “T”s: Time, Treasure and Talent. The Checkoff is designed to provide the treasure. But it will need you to invest your time and talent. Please consider nominating yourself to be a part of the RAC in your area.

Please call or email me with any questions you may have. I will continue to keep you updated with our efforts to launch the best checkoff to date.

Best regards,

Ray McVeigh
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517.515.2299

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The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

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