CMU Checkoff Check-in: Nov 14

November 14, 2022

It’s an exciting week as our small but mighty checkoff team is in the final preparations for the first board meeting of the CMU Checkoff. The assignment for this board meeting is not insignificant – the board will be considering by-laws and policies, assessment timing and protocols, organizational structure, Regional Advisory Council (RAC) details, how programs are funded and establishing an initial budget. And most importantly, the first-ever board of directors for the CMU Checkoff will take their oath of office, administered by the Department of Commerce.

We also have our final list of industry leaders who have indicated their interest in volunteering with a RAC. More than 100 individuals, including producers, contractors, suppliers, architects, association execs and consultants across the nation have expressed interest in serving on our committees. It’s incredibly exciting to see this kind of interest from our industry. We’ll have many updates to share coming out of this meeting. In the meantime, and as always, please don’t hesitate to reach out with your questions or ideas about the CMU Checkoff.

Best regards,

Ray McVeigh
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The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

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