Latest Update: One Week at the Helm

July 29, 2022

Thank you to the Southeast Concrete Masonry Association and their invitation to participate in a strategy planning session centered around expanding marketing and education programs. The SCMA board wanted to discuss how the checkoff startup could impact their programs' timing and logistics.

I greatly appreciated the opportunity to be part of the conversation, particularly as it flagged several additional considerations as we get the checkoff infrastructure and governance set up. Key objectives of the CMU Checkoff include expanding programs at the regional level when there are national implications and ensuring that regions have the resources and tools to maximize the potential of region-specific programs.

We continue to wait for the Department of Commerce's announcement of the board of directors' appointees but I remain confident that it will be soon. With that in mind, here are a few quick updates and anticipations.

  • Our hope is that the first board of directors meeting will happen yet in the third quarter or early fourth quarter.
  • One of the first responsibilities of the board will be appointing a chair and vice chair to each of the Regional Advisory Committees. As a reminder, the RACs will serve as committees of the national board.
  • Ideally, we will have a work session within each region yet in 2022 as well. Then have the RACs meet formally in the first quarter of 2023 to set priorities in alignment with the national priorities and begin considering programs.
  • While the CMU Board of Directors will ultimately determine the frequency of their meetings, our assumption is that in 2023 they likely will meet once a quarter as the infrastructure of the board and checkoff are established.
  • The availability of checkoff funds to invest in regional and national programs will depend on the start of assessments, which again will be determined by the Board. But it’s fair to assume that revenues will not be available until at least the second half of 2023.

I will keep you advised as the launch timeline develops. As always, please reach out with any questions, ideas or thoughts you may have as we continue to move forward.


Ray McVeigh
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