Latest Update:

September 21, 2022

By now I trust that you have all been introduced to the inaugural CMU Checkoff Board of Directors. Every one of the appointed directors is an exemplary representative for the industry and I look forward to working with them for the benefit of all CMU producers across the country.

In setting the table for the Board to act, one of the most important next steps is identification of individuals to serve on the five Regional Advisory Committees (RACs). RACs are responsible for developing local and regional programs for submission to the Board for investment consideration. Procedures for RACs were intentionally left flexible in the Act and Order that established the checkoff. While the board will finalize detail and structure for the RACs, several parameters have been detailed.

The most important function of the RACs are to recommend programs and projects unique to their region and its specific needs. Initial appointments to RACs will be by the checkoff board of directors, including a chair and vice chair as well as the three board members representing that region. The remaining RAC members will be selected by the RAC members, with a final number of RAC seats yet to be determined. We would like to have a broad roster of potential RAC participants available to the Board for consideration at its first meeting in November.

If you are interested in participating in a RAC, please complete the form HERE. Initial submissions will be accepted through November 4, 2022.

Eligibility to participate in an RAC is deliberately broad. Masonry contractors, material suppliers, architects, engineers, labor specialists, members of academia and association personnel are all welcome and needed. It is expected that each RAC will meet two to four times per year at a location within the region. It’s likely the Board will authorize reimbursement of some travel and meeting attendance costs, but specifics will not be known until after the first Board meeting. Similarly, the term of service is not yet defined. Initial appointments will probably include staggered terms to allow continuity of institutional knowledge within the RAC. After the initial appointments, subsequent membership and participation will be determined by each RAC. RACs will be critical to the success of the checkoff – I hope many of you will consider volunteering your time to this important endeavor.

Best regards,

Ray McVeigh
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The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

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