Potential Programs and Funding Priorities

While the producers who sit on the CMU Checkoff Board of Directors will make the final decision on where checkoff dollars are invested, producers around the country have already identified six potential focus areas. In this virtual session, learn more about those priorities, and the types of projects that could be funded.

We're Moving Ahead!
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Design Escapes
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.

Promoting CMU


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