The road from the initial concept of a concrete masonry checkoff to the first meeting of the CMU Checkoff Board of Directors has been long and eventful to say the least. As we move closer to that first operational session, we are are poised to take another significant step toward unifying our industry and building a better future for all producers.
Thank you to the many volunteers who have indicated their interest in serving on a Regional Advisory Committee! Wow! We have heard from a wide variety of individuals, including a great mix of backgrounds, industry roles and geographies.
By now I trust that you have all been introduced to the inaugural CMU Checkoff Board of Directors. Every one of the appointed directors is an exemplary representative for the industry and I look forward to working with them for the benefit of all CMU producers across the country.
I want to start this week by thanking ICPI-NCMA for a great Midyear Meeting in San Diego last week. I appreciate the opportunity to have met personally with so many of you and was overwhelmed by the excitement.
We're Moving Ahead! Stay Updated on the checkoff's progress!
The CMU Checkoff Initiative was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of CMU.