The PCA Board of Directors adopted its support resolution in mid-March according to Mike Ireland, President and CEO of the PCA.
“Our Board of Directors believe that a checkoff program to support promotion efforts for concrete masonry will ultimately increase demand for concrete block,” says Ireland. “Concrete and masonry will both benefit from a more coordinated and better-funded promotional program.”
The MCAA passed a resolution in January 2019 endorsing the upcoming CMU Checkoff referendum. The resolution was passed unanimously and encourages producers to both support and advocate on behalf of the program.
In a recent interview, Paul Odom, Chairman of the MCAA, expressed his view that the checkoff is an opportunity to make real changes in the industry. "It's a chance for our market share to come back. I don't know a single mason that is not for the checkoff program. Most people in our industry know how important this program is."
MCAA has been a longtime supporter of the Checkoff and in the past has called the program a way to "help this industry by enabling it to effectively invest in itself (without government financial assistance), reinvigorate the economy, jump-start the tax base, and expand American jobs."