Vision

A Concrete Masonry Check-off program will support the industry growth by educating designers, contractors, and installers as well as regulators and owners on how to best take advantage of concrete masonry's benefits.

It will provide for significant and sustained research and development for existing and evolving concrete masonry products and systems, and it will enable the industry to better promote the product's benefits. The check-off program will leverage the combined strength of the entire concrete masonry industry while supplying the necessary funding to support industry initiatives and coordinate promotion at the local, state, regional and national levels. Such a program can directly benefit concrete masonry producers and contractors as well as suppliers of equipment, materials and services. The ultimate vision of an industry check-off program is to expand the use of concrete masonry. Such a program can directly benefit concrete masonry producers and contractors as well as suppliers of equipment, materials and services.
A Concrete Masonry Check-off program will support the growth of the industry by educating designers, contractors, and installers as well as regulators, students, and owners about how to best take advantage of what concrete masonry has to offer. It will provide for significant and sustained research and development for existing and evolving concrete masonry products and systems, and it will enable the industry to better promote the product's benefits. The check-off program will leverage the combined strength of the entire concrete masonry industry while supplying the necessary funding to support industry initiatives and coordinate promotion at the local, state, regional and national levels.
(C) 2018, The Concrete Masonry Check-off Program Leadership Team