A Check-off is an industry-wide, coordinated and continuous program of research, promotion, and education to support specific generic products.
Check-off programs allow commodity producers to raise funds through self-imposed mandatory assessments. Check-offs are created to generate the funding necessary for an industry to successfully develop, implement, and manage programs needed to increase sales and expand markets.
Well-funded, properly planned, and carefully monitored programs help create product awareness, increase business opportunities, and enhance product sales for all producers. Increased sales create jobs, expand payrolls, and increase tax bases which benefits local economies.