About Check-offs

Background

A Check-off is an industry-wide, coordinated and continuous program of research, promotion, and education to support specific generic products.

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Advantages

Check-off Programs generate the funding that enables an industry to provide a coordinated and continuous process of research, education, and promotion....

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Successes

Check-off programs have been formally in existence in the U.S. for decades with about 20 check-off programs in operation currently.

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A Concrete Masonry Check-off program will support the growth of the industry by educating designers, contractors, and installers as well as regulators, students, and owners about how to best take advantage of what concrete masonry has to offer. It will provide for significant and sustained research and development for existing and evolving concrete masonry products and systems, and it will enable the industry to better promote the product's benefits. The check-off program will leverage the combined strength of the entire concrete masonry industry while supplying the necessary funding to support industry initiatives and coordinate promotion at the local, state, regional and national levels.
(C) 2018, The Concrete Masonry Check-off Program Leadership Team