A Concrete Masonry Check-off program will support the industry growth by educating designers, contractors, and installers as well as regulators and owners on how to best take advantage of concrete masonry's benefits.
A Concrete Masonry Check-off program is needed to enable the industry to regain market share. Traditionally, members of the industry have looked at competition as the block producer down the street or in the next town.
Research is needed to document the performance of concrete masonry to support code changes that will open additional markets, reduce unnecessary conservatism, and make concrete masonry more market competitive.
Future designers and industry professionals are making their way through school and college now. Increasing their exposure to concrete masonry construction will make them more comfortable with using it once they become practicing professionals.
The Check-off Program can support promotion at the local, state, regional or national levels as needed to make sure that the audiences that have the ability to consume the product or information know how to do so and why.
Concrete masonry's thermal performance depends on its steady-state thermal characteristics (described by R-value or U-factor) as well as the thermal mass (heat capacity) characteristics of the assembly.
A Concrete Masonry Check-off program will support the growth of the industry by educating designers, contractors, and installers as well as regulators, students, and owners about how to best take advantage of what concrete masonry has to offer. It will provide for significant and sustained research and development for existing and evolving concrete masonry products and systems, and it will enable the industry to better promote the product's benefits. The check-off program will leverage the combined strength of the entire concrete masonry industry while supplying the necessary funding to support industry initiatives and coordinate promotion at the local, state, regional and national levels.