Concrete Masonry Check-off: Investing in Ourselves.

LATEST UPDATE:

Concrete Masonry Check-off Program Authorization Passes US Congress

[Herndon, VA – October 3, 2018] Earlier today, the U.S. Senate passed the Concrete Masonry Products Research, Education and Promotion Act, providing Congressional authorization for the concrete masonry products industry to develop its own commodity checkoff program to support needed industry initiatives.

The concrete masonry products bill was included in H.R. 302 as part of the Federal Aviation Administration Reauthorization Act of 2018. Having already passed the House of Representatives, it now goes to President Trump, who is expected to sign before October 7.

  • Major Ogilvie, CEMEX / USA

    “This is a great day for our industry,” said Major Ogilvie of CEMEX USA, national chair of the CMU checkoff initiative since 2010. “We demonstrated a level of perseverance on this initiative that is only matched by the resilience of the products that we manufacture. We applaud the members of Congress for recognizing that the small businesses in our industry can accomplish great things together if we can more effectively pool our resources to promote ourselves.”
  • Kent Waide, Ruby Concrete

    “Our work is just beginning,” said National Concrete Masonry Association Chairman of the Board, Kent Waide of Ruby Concrete. “Congress did not create a CMU checkoff program, they only authorized it. Our entire industry will now begin the earnest discussions about how we create a program that is meaningful to concrete block manufacturers of all kinds – those large and small, those in all regions of the U.S., and those with all kinds of local market interests. We will present the value proposition to rationalize an increased investment to collectively promote the value of concrete masonry systems.”
  • Robert Thomas, NCMA President

    “People in this country deserve to live, work, shop, and learn in buildings that are resilient and durable. If we are successful, there will be more structures locally sourced, manufactured and constructed, creating more American jobs. These structures will be thoughtfully built with “strength,” resulting in more fire-resistant, energy-efficient, and cost-effective buildings that do not rot, burn, or decay.”

    Why a Concrete Masonry Check-off?

    Advancing the Industry

    Advancing the Industry

    Funds collected by the Concrete Masonry Check-off Program will be used to advance the industry by supporting three primary initiative areas: Research, Education and Promotion.

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    Vision

    Vision

    A Concrete Masonry Check-off program will support the industry growth by educating designers, contractors, and installers as well as regulators and owners on how to best take advantage of concrete masonry's benefits.

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    Challenges & Opportunities

    Challenges & Opportunities

    A Concrete Masonry Check-off program is needed to enable the industry to regain market share. Traditionally, members of the industry have looked at competition as the block producer down the street or in the next town.

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    Benefits of Concrete Masonry

    Design Flexibility

    Design Flexibility

    One of the most significant architectural benefits of designing with concrete masonry is its versatility.

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    Energy Efficiency

    Energy Efficiency

    Concrete masonry's thermal performance depends on its steady-state thermal characteristics (described by R-value or U-factor) as well as the thermal mass (heat capacity) characteristics of the assembly.

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    Durability & Sustainability

    Durability & Sustainability

    One of the most obvious characteristics of concrete masonry is its durability and long life expectancy, with minimal care, upkeep and maintenance.

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    Fire Resistance

    Fire Resistance

    Concrete block simply does not burn. Masonry walls have been used for centuries to limit the chances of devastating building fires and to contain fires from spreading.

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    Earthquake Resistance

    Earthquake Resistance

    Earthquakes are dramatic events. They often occur unexpectedly with little warning. Even though short lived, earthquakes can be extremely devastating in terms of loss of life and property.

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    Wind & Storm Resistance

    Wind & Storm Resistance

    Hurricanes and tornado activity cause millions of dollars in property damage and result in significant loss of life in the U.S. each year.

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    A Concrete Masonry Check-off program will support the growth of the industry by educating designers, contractors, and installers as well as regulators, students, and owners about how to best take advantage of what concrete masonry has to offer. It will provide for significant and sustained research and development for existing and evolving concrete masonry products and systems, and it will enable the industry to better promote the product's benefits. The check-off program will leverage the combined strength of the entire concrete masonry industry while supplying the necessary funding to support industry initiatives and coordinate promotion at the local, state, regional and national levels.
    (C) 2018, The Concrete Masonry Check-off Program Leadership Team